Thinking out-of-the-box: Email Marketing

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A lot of us have a email lists...but how many of us use it?  How many of us send out emails manually?  There are plenty of companies out there that offer this service.  Some of these companies include: email-list.com, emailbrain.com, and  mailchimp.com (what I personally use because it's free).

Here are 3 tips on increasing your consumer base:

Research from 2012 shows:

  • Using the "$" or "sale" in the subject line produced above average opens, while other words like "discount, and "free" received below average opens.
Tip #1:  Do your research and insert words that are more likely to get customers to open

  •  Over 60% of people stated that simply "not being interested" was the #1 reason for not opening emails, followed by "receiving too many." 
 Tip # 2:  Be creative in keeping your customers interested in your company, and don't slam them with multiple emails.

  • 78% Of U.S. email users will also access their emails via mobile by 2017.  
 Tip #3:  Keep it short and sweet, but include a link to your site (where you have an extended version of your information).  Who wants to read pages and pages of information on their phone?


  


Sources: Chadwick Martin Bailey, 2012, Forrester Research, Email Marketing Forecast 2012 – 2017,  Adestra July 2012 Report



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